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Author: Emily Baker
Published: 03-04-2025

Does your sustainability strategy allow your business to excel?

As the landscape continues to evolve, the focus has shifted beyond simply increasing business value — there's now growing pressure from stakeholders to demonstrate meaningful progress on sustainability. With the new financial year of 2025 now underway, many businesses are using this fresh start to reflect on their sustainability strategy and assess whether it captures the opportunities needed to remain competitive in a rapidly changing world.

The change in expectations

The climate crisis has led to the establishment of various initiatives to assess and improve companies’ environmental performance. Pressure on business comes from investors, government, customers, employees and the public. You are likely as a business to have experienced increasing demand to meet certain requirements like data sharing or participate in initiatives such as EcoVadis and the Carbon Disclosure Project, in order to continue working with them.

The increase in depth and the frequency of supplier requests change is ultimately driven by the change in consumer expectations, as they work to adopt a more sustainable lifestyle. Recycling household waste, limiting the use of single use plastics and reducing the number of new products they buy are all actions adopted by more and more consumers throughout 2024 (The sustainable consumer, 2024). Naturally this is having a knock-on effect up the supply chain, meaning wherever you sit, what stakeholders expect from you is changing. 

Standing out in your next supplier request

Research suggests 91% of companies take sustainability ratings into consideration when making purchasing decisions.

Understanding that action needs to be taken is one thing but knowing where to start is another. There is a lot of sustainability jargon out there, as well as places to start. The challenge is that it can vary for every business, with the need to consider specifics to your industry and business model.

Introducing Beyondly's Sustainability Strategy service

If you're unsure where to start or how to take your sustainability efforts further, Beyondly’s Sustainability Strategy service is here to guide you. Our expert consultants work with you to develop a strategy grounded in science-based targets and real-world outcomes — not just empty promises.

Whether you’re taking your first steps or looking to enhance existing efforts, we’ll help you map your current impact, identify risks and opportunities, and define clear, measurable goals to drive positive change.

Make sustainability a strategic priority in 2025

In a world where expectations are only growing, a clear, credible, and actionable sustainability strategy can help your business stay ahead. If you’re ready to take the next step or need support shaping your approach, Beyondly is here to help.